Matched Betting – Make Money Using Free Bookmakers’ Offers

You’ve probably heard of matched betting as it’s been around for many years, but if not, you’ve come to the right place to find out more about it. Here’s how to make money using free promotional offers from bookmakers.

We’ve both been involved with matched betting since 2014 and have joined – and used – many MB-related programmes over the years, however, we both agree that the best place to start is by joining


Why do we believe is the best starting point for beginners? Well, quite simply, they make it as simple as possible for anyone to learn how to do matched betting. There is great support available from the Outplayed community, made up of both members and experts, as well as a multitude of easy to follow training videos.

Matched betting, despite its name, is not gambling. Anything you earn from it is tax free, as in the UK all gambling* wins are taxed at source (for example, if you placed a bet on the Grand National at your local bookmaker’s shop, the tax element is part of your stake).

*For the sake of clarity, you are placing bets on betting (bookmaker) sites and as far as they are aware, you are gambling – but they don’t see the second part of the puzzle.

How Does It Work?

So how does it work? Well, you will be making money by taking advantage of Bookmaker promotional offers. Most bookmakers will give you a free bet when you sign up to use their website, and this is where you make your profit. Initially, you’ll place a bet on the bookmaker site and at the same time you’ll place a corresponding lay bet on a betting exchange site. You’ll either win or lose a small amount on your first bet (you always know, from using the special calculators involved in matched betting, how much this will be and how much profit you’ll make from stage 2). Once this bet is settled, you’ll then be given your free bet. You will then place this bet and lay it, as you did with stage 1, but it will be calculated differently and here is where you will make a profit. To a newbie this may sound complicated, but it’s really not. There is a learning curve, as there is with any new skill, but once you’ve grasped the basics, you’ll be surprised how easy it is.

Free Trial

You can get a free trial with during which you should make around £40 profit. Then you can decide whether you want to continue and join as a paying member (at the time of writing this, fees are £29.99 per month or £250/year). There is no contract and you can cancel at any time.

Basic Rules – Safeguarding Yourself Financially

There are some rules you should follow from the start to safeguard yourself financially.

Firstly, banks are automated and they don’t know that you’re matched betting, all they see are your payments to bookmakers, so they could class the transactions going through your account as gambling. This is why we always recommend using a separate account for all of your betting transactions. Should you then wish to apply for credit facilities, mortgages etc, you hopefully wouldn’t have a problem.

Secondly, we recommend you build your ‘bank’ (this will be explained fully later) to enable you to place bigger bets, which will lead to bigger profits. This means not withdrawing your earnings until you’ve reached a certain stage. Of course, it’s entirely up to you how you work this – you may like to pay yourself, say, 50% of your winnings and let the other 50% build up, and that’s ok, too! Just be aware that it will take you longer to earn the bigger sums if you do – but there’s no right or wrong way to do this. Take it at your own pace and learn one thing thoroughly before you move on to the next.

You can check out’s reviews on Trust Pilot if you’d like to see what other people think of the system.

Please note: We use affiliate links – should you sign up using our link, we may earn a commission on your monthly subscription fee. We would recommend signing up to become an affiliate yourself, then you too can earn money if any of your friends and family subsequently join.