When starting an online business the one thing that can hold us back is the fear of failing. But what is fear?
Fear is an emotional response that can be aroused by impending danger, pain, evil, etc, but whether it’s real or imagined, it can make you feel afraid or frightened, which in turn holds you back from achieving your dreams in life and business.
When starting an online business the one thing people fear the most is that of being a failure in your new venture.
I have been working online since 2014, likewise Gill, and believe you me, we have both failed along the way – but we do not take this as a negative! This gives us the power to keep going! If we had let fear hold us back, we wouldn’t be where we are today.
So what are the most common fears when starting a new business?
In any business you set up, there will always be a financial outlay of some sort, and one thing I have learned over the years is this: if it’s free to sign up and quickly earn thousands, then it’s definitely too good to be true!
You will find a lot of the free-to-join companies are MLM’s (multi level marketing) and they are given a bad name, mostly due to false advertising by their reps, and this is one of my pet hates.
Any business you set up will take time, money and hard work – nothing in this world is free*. Being an entrepreneur in your business is about taking a risk – but it’s also about knowing that if you failed, this would not impact your family, so always act with due diligence.
Not knowing where to start
The best advice I can give is to look for like-minded people who have been successful in your area of work. Study and research them, and perhaps even reach out to them to see if they can offer you any advice – they may not reply, but trust that if they been successful then so can you. You need to remember everyone starts where you have been: it’s not done overnight.
Not knowing your product or being an expert
One thing if it’s a niche product you’re selling, an MLM product, etc, you need to know your product and also use it, and most importantly love what you are selling. I dabble in essential oils, which is my passion. Now I know if someone approached me and said, “do you know anything that would help my back?”, I would know exactly what I would recommend. I would take note of their issues, chat to them, and then match an oil to help with their condition. It is very important to know where you can find the answers within your business to help your customers.
Not attracting customers
This is a fear that everyone has, and why learning your market is very important. You need to get out of your head that as soon as you launch, everyone will buy and trust you – this is not the case.
You need to approach your business with honesty; trust needs to be earned from your target market. Talk about your products and be consistent in your business – this is the only way to earn trust from your audience. Start shouting about how you’re living the rich life and make money whilst you sleep, and you will not attract customers! Be open, be transparent and be truthful. And if you are lucky enough to be making money in your sleep, show them how they can be just like you!
If things go wrong
I touched on this earlier: you can’t expect any start-up business to go smoothly. You will have hiccups and problems but the most important thing is DO NOT GIVE UP.
Failure brings success! The only way to learn in life is to learn from it, and more importantly, do not let fear hold you back.
*Our ‘free stuff’ page is slightly different, as you’ll see 😉